What is NicheBuilder?
NicheBuilder is a system to build an effective sales funnel online. With NicheBuilder you can automate your sales funnel to make marketing to prospects and existing customers much easier and effective, generating more profits.
The key goal is to build your audience, or list of people that you can market your products and services to. NicheBuilder allows you to create content, effectively promote that content and attract interested prospects you then convert to customers. Once they become customers NicheBuilder allows you to automate selling additional value-added services to them, increasing your profits.
The system allows you to create content with blogs, promote the blogs through social media, attract people to sales pages and promote your services and products to a captured audience. Once these people opt-in and are part of your audience you can continue to share your value with them through newsletters, informational products and value-added services. The power of NicheBuilder is that these processes have been simplified and can be automated.
Each of these steps will be explained throughout the following training modules but below is a basic overview of the process. Don’t get overwhelmed, NicheBuilder simplifies connecting these pieces. Once your system is setup, much of the process is automated and it becomes wash, rinse, repeat.
- Post to your Blog.
- Promote your Blog on Social Media, bringing traffic to your site.
- People read Blog – where Banner Ads, Links in your Blog and Exit Intent send them to Offer page (Lead Magnet). Visitors submit email address to receive offer and are added to Audience list.
- Audience list is then used to promote offers or notify them when new content is available.
What Is A Blog?
A blog is simply a website that is made up of content called “posts” that are organized typically in chronological order with the latest posts at the top of the blog and the older on the bottom of the page.
The term blog is short for web logging and its becoming the more common approach to creating content sites on the internet.
Creating content for a blog or “blogging” can range from sharing news updates, to market change updates, to personal daily diary style posts.
The focus is to create engaging content that your visitors want to interact with, comment on, and ideally create a discussion around right on your post. Your blog will be the backbone for why people come to your site and will create the opportunity for you to provide them with products and services to buy.
Blogs are now the most common type of website on the internet thanks to an open source software called WordPress.
What Is WordPress?
Basically WordPress is software that simplifies creating and managing websites. Instead of having to know how to write code to create a website WordPress provides you with templates called “themes” and a management application to create and edit your content easily using a simple interface similar to Microsoft Word®. WordPress then converts your content into HTML on your website and handles all the technical stuff for you.
WordPress is a CMS (content management system) that was created over a decade ago for creating blog style websites. It’s a free software under open source licensing, meaning… its free to use, share, resell and do basically whatever you want with it.
Because of that freedom, WordPress has become by far the most widely used website content platform on the web. There are some studies that suggest that 7 out of 10 websites on the internet are now being designed and managed on WordPress.
Themes are website templates that provide the overall design of your site, including page and menu layout as well as styling features such as fonts and color schemes. What makes WordPress so highly versatile is that web developers can create themes and plugins to extend WordPress to use it for just about anything you can imagine.
NicheBuilder makes WordPress even easier to use.
We’ve created a custom theme that we pre-install for you on all your blogs along with our group of custom plugins to give you everything you need to be able to implement the NicheBuilder model easily.
