Google Alerts – http://www.google.com/alerts Google alerts will send you an email as often as you would like about topics that you incher into their search bar. So if you’re interested in purple unicorns… every time someone mentions purple unicorns on their blog, website or press release or whatever else they may do to publicize purple...

Where large companies have a website that speak to folks in a corporate tone, blogs are where you can really connect with your reader on a human and personal level.  Sure, you might be conveying business tips and how-to strategies, but your blog is where you can also appeal to your reader’s emotional side. Write...

Don’t Just Blog, Build an Online Presence To add more readers to your blog, you’re going to have to show your face in a few other places besides your blog.  You’ll want to comment on other blogs, guest post, Tweet and follow other tweeters and drive traffic back through whatever means possible.  When people find...

So now that your blog is up, let’s talk about what you going to put on it. You want to think of your blog as an entry point to your funnel.  There may be advertising pages, related content or other traffic magnets in front of your blog, but your blog is where people are going...

Let’s Get Your Blog Up! In order to put your blog online you’re going to first need to select a blogging platform. Some of the different platforms out there include WordPress, MovableType, TypePad and Blogger. Well there are a lot of different blogging platforms available, at NicheBuilder we have focused completely around WordPress. Why WordPress?...